
by Dan and Chip Heath
It is simply the best book on change management. It bases its conclusions on human behavior. The examples given in this book make you think and guide you in your own challenge. So it gives you a theoretical basis and practical guidance. I can’t think of a better combination. On top of it: it is a very entertaining reading experience.
Facts:
English title: Switch: How to Change Things When Change Is Hard
Original title: Switch: How to Change Things When Change Is Hard
Published: 2010